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Posted May 5, 2020 by Todd Brizendine

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‘It’s bullshit’: Inside the weird, get-rich-quick world of dropshipping

Canggu is a place where people go to feel rich. The clicking of keyboards in the Balinese town’s co-working spaces is drowned out only by the roar of mopeds. Over smoothie bowls and lattes, western immigrants – expats, as they prefer to be known – talk about themselves, loudly. A local woman will massage your body, silently, for the equivalent of a few pounds. Everyone is very good-looking. Everything is very cheap.

The town, once a stop-off for backpackers en route to Ubud’s yoga studios and hippy scene, has in recent years become a hub for self-described “digital nomads”. In Canggu’s cafés, barefoot westerners run fledgling companies from MacBook Pros. When not talking Facebook ads or cost-per-click, they socialise exclusively with each other. “The thing is, not many Indonesians are on a level with bule [an Indonesian term for foreigners],” explains one digital nomad over the fart of hot tub jets in Amo, a luxury spa. Around us, statue-like men wander in and out of steam rooms (CrossFit is big here), talking about e-commerce and intermittent fasting.

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