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thedrum.com (24)

Sorrell continues to distance S4 Capital from the agency model he built
The state of programmatic video in APAC
Why the big advertising holding groups can no longer look at Asia Pacific as one market
The Movie Marketing Blog: How Netflix does - or doesn’t - market its original movies
Optimisation is the enemy of creativity in marketing and music
CTV and programmatic boosts Australian digital spend to $8.8bn in 2018
In-app ad spend grows but KPIs slow to catch up, study finds
Bollywood and brands: what can marketers learn from product placement in the world's largest film industry?
Impact of digital media spend on business objectives to take centre stage for 2019, says Xaxis
Vice launches in the Philippines and bolsters content talent
Unruly partners with publishers in Indonesia and Philippines for 'premium' video marketplaces
Ten things we learned at DMEXCO 2018 : including 5G, Pornhub & Bid Caching
Singtel beefs up ad tech offering after confirming Amobee’s acquisition of Videology for $100m
No more fixed budgets, rigid marketing calendars and long lead times: meet the new ad agency model
Xaxis launches programmatic hub to help Chinese brands run overseas campaigns
Content, experiential and AI are the future of advertising
Long-term ad contract firm NYIAX receives $5.65m in seed funding
Coca-Cola is breaking the agency model to experiment with crowd-sourced creative briefs
Facebook to demote business, brand and media posts in news feed shake up
Pinterest reaches 200 million monthly active users
How to tell when someone is talking BS about AI
Marketers will spend $1.2bn by 2019 to reach kids on their tablets
The unexpected in-house benefits of content marketing
Facebook advertiser count tops 5m thanks to small businesses

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